T2 is a lifestyle marketing agency that creates marketing partnerships between national brands and niche venues, to enable each party to build stronger relationships with their shared target audiences.

Over 20,000 national and niche venues for Fortune 500
brand partnerships and promotions.

Position Overview

As company Managing Director, I secured national partnerships, won new business, hired/led a team of 12 account managers and managed all operational financial aspects for the company.

Key Business Accomplishments

  • Led account team that won business with P&G, Unilever, Clorox, Kellogg’s, Kraft, General Mills, Wm. Wrigley Jr. Co., Clif Bar & Co., Snyder’s of Hanover, Cape Cod Chips, and Ford — and their respective media, promotional and OOH agencies
  • Grew project-based revenues to $2.5M with repeat clients
  • Executed hundreds of national integrated promotional campaigns
  • Developed and executed national partner strategy and alliances with leading organizations such as YMCA of the USA, Lowes Cineplex Entertainment, Hyatt, AYSO, and The Little Gym International
  • Led account team that rolled-up, and consolidated over 20,000 fragmented, local and independent organizations into vertical networks that were monetized via national brand partnerships
  • Accountable for all P&Ls (average 60% operating margins)

LiveStyle (formerly SFX Entertainment, Inc.) is the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC). SFX was founded by Bob Sillerman, the original founder of Live Nation.

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Helping brands use music as a platform to connect
with their millennial audience.

Position Overview

As Sr. Director of Brand Partnerships, I managed the Midwest region and developed an account team. We created new awareness of SFX and its portfolio of entertainment & digital properties. We used idea-based strategies and campaigns that allowed brands to use music as a platform to better connect with their target audiences.

Key Business Accomplishments

  • Transformed SFX from an unknown entity in the Midwest to a known leader in the music and entertainment space
  • Secured C-level, SVP and VP level meetings with individuals at Fortune 500 advertisers and their creative, promotional
    and digital agencies
  • Created and presented idea-based, 360° marketing campaigns utilizing electronic music to reach the millennial target. Campaigns included festival sponsorships, license of brand assets, on-premise media, pop-up shops, on-pack & in-store, co-branded packaging and digital assets (web/mobile/app)

Fuisz Video is a technology company that uses computer vision technology to turn any video into a fully interactive experience, allowing the viewer to touch, tap or click on any item to receive additional information or even buy.

transforming traditional video campaigns into touch-enabled experiences that turn consumer awareness into engagement.

Position Overview

Fuisz Video had recently launched with $2.1mm in seed funding (and went on to complete a $10mm series A. The company needed an evangelist to introduce its patented technology to marketers throughout the Midwest, differentiate it from existing and lower performing offerings and educate them on how to utilize truly interactive video to capture customers.

Key Business Accomplishments

  • Created and executed go-to-market strategy
  • Introduced Fuisz' offering to C-level, SVP and VP level executives at Fortune 500 brands, creative, media and digital agencies within the Midwest territory
  • Built robust sales pipeline (Salesforce.com) with qualified leads and opportunities that resulted in sales
  • Campaigns executed by Fuisz converted brand awareness into actual consumer engagement and boosted KPIs by a factor of 10